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Bob Evans launched its Protein Macaroni & Cheese, delivering 18g of protein per serving.
Made with real milk, real cheese and dairy whey protein concentrate, the new variety brings a protein boost to a classic favorite without sacrificing the rich, cheesy taste Bob Evans fans expect. Bob Evans consumers can now find the new mac & cheese in the refrigerated section of Kroger, Meijer, select Walmart stores and other retail locations nationwide including Giant Eagle, Hy-Vee, Winn-Dixie and Giant, the company said.
“Protein continues to be an important part of how consumers are thinking about everyday eating,” said Ciare James, senior vice president and chief marketing officer at Bob Evans Farms. “With Protein Macaroni & Cheese, we’re bringing that trend to a category where consumers already turn for comfort and convenience, with a protein-forward spin on a Bob Evans favorite.”
“Macaroni & Cheese has always been about comfort, and people shouldn’t have to choose between the comfort foods they love and the protein they’re looking for,” added Jason Roche, vice president, Bob Evans Farms portfolio. “Bob Evans Protein Macaroni & Cheese delivers both, with rich, velvety flavor, 18 grams of protein per serving and the convenience of a dish that’s ready in minutes. It’s an easy way to enjoy a satisfying meal or snack while helping consumers refuel for whatever comes next in their day.”
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